Wednesday, January 27, 2010

Personalized Handmade Cards



My husband works at a local bank and he is constantly making good connections with his customers. A lady came in one day, and as the conversation progressed, he found that she makes cards. Any type of cards, and prices them differently to the specifications of the buyer. My husband asked how much a card would cost with everything on it and she said about $6. He told her that he wanted to give me one as a little surprise, so she asked him what are my three favorite things...so she can incorporate that to the card. He said: Teal, dusty rose, brown, and Paris.

So for 6 bucks, here is my handmade card, done to my liking:





Isn't it AMAZING!!!! I can't believe how creative this person is and I think her work is totally worth alot more than 6 bucks! At walmart, you get a plain hallmark card for that money and sometimes they aren't even this pretty. She designed the inside as well and you can tell her to put any kind of wording you'd like. I love how she incorporated all the other little things to it. I think this would definilty be a nice gift to a friend for any occassion. It will certainly give a nice and lasting impression, and it's something totally different.
I found her website, here it is: http://truphoenix.com/index.html

Tuesday, January 26, 2010

As I am editing this session this week, I found a few more that I really love and would like to share. They are mostly of closeup intimate moments and I just love the feel of them!























Saturday, January 23, 2010

A few days ago, I had the absolute delight of shooting my friend Colleen's engagement session with Oscar. They really do make such a wonderful couple and it was so sweet seeing how he caters to her needs and vice versa. It was fun photographing their laughs, smiles, and interactions with each other. I couldn't be anymore happier for them! We decided to head to St. Augustine, the city of Love, because that is where they will be getting married. I was beyond thrilled because I love shooting around the Fort and cobblestone roads. There is so much to St. Augustine and I could have shot there all day. It has so much character!

Here are a few of my favorites:





















A little salsa dancing :)






The light was just soooooo beautiful!













I love playing with textures and will throw one amongst the mix for a little change



We did a few night shots around downtown St. Augustine. Once it got way too dark, we wrapped things up and decided to grab some pizza. Perfect end to night :)



Friday, January 22, 2010

Referral Program



Check out my new referral program! For a long time now, I have been brainstorming and toying with different ideas about how I can give discounts to past, current, and future clients, and also to make it something that will be continous, not just for a couple of days or a month or because of a holiday. I want every person to benefit from this all year long.

I have put a referral section on my website so incase someone missed it here, it can be viewed on my site however many times :) Here is what it pretty much says:

Jackie Beale Photography referral program is our gift to you! Our greatest compliment is to see our clients again. Second to that is a referral to friends and family. Each time a new client books with us with your recommendation, it is our deepest appreciation that we give you a $50 credit towards your current booking or next visit. Gift credits are unlimited, transferable and may be combined. Use them toward session fees, gift for friends, or prints.

Returning clients receive 15% off their session

If anyone has any questions about this, please feel free to email me by using the contact form on my website.

Happy Friday!

Monday, January 18, 2010

A little sneaky peek from our awesome session yesterday. I had such a great time and can't wait to share the rest soon! :)








Thursday, January 14, 2010

My workflow & post processing



I love the wedding industry.

There are countless articles on the internet about other photographers sharing their tips and knowledge, their wisdom, their mistakes, and I love how they look out for their fellow photographers in hopes that someone learns from their experiences.

But in order to succeed, one must fail first.

This applies to just about anything: Cooking, sewing, painting, walking, riding a bike, and the list is endless, but it also in particular applies to photography. It took many trials to learn how to shoot in manual. Sometimes, I go through my old work and compare it to what I have know and I cant believe that all these photos were taken with the same camera, same lens. It really goes to show that sometimes, it's not all about the latest and greatest gear, but it's about learning how to use your camera, making a connection with it, feeling comfortable with it, and learning how to express yourself with it. A big part of the learning process is connecting with your surroundings. Learn how to find the most flattering light, angles, reflectors. There is so much more to this art than just picking up a fancy camera.

With that said, it is also important to know how to preserve those treasured moments. Here is what my workflow looks like after shooting an event:

1. Go home and immediatly start uploading all the photos onto your computer.

2. The culling process. This is where you look through the thousands of photos you've just taken and decide which ones are the keepers.

3. Once the culling process is done, I backup all the files onto my external hardrive. I label the folder with the date of the event and the clients names. Then within that folder, I make seperate folders labeling those as well: Getting ready, pre-ceremony, wedding party, bride & groom, ceremony, reception, and seperate the photos accordingly. For even more protection, you can download all the photos onto a DVD and store it in a safe place.

4. Flag the images. I first flag the images that are my favorites and those are the one's that I will edit first and then blog.

5. Editing and enhancing. I normally edit all the photos to make sure exposure, contrast, and color is correct. I then sharpen as the last step and save the file. There will be images that just jump out to me and with those, I normally like to enhance them a little bit more, either converting to black and white, or adding another affect according to my style of post processing.

6. Once I'm done editing and ehancing all the photos, I batch number them in numerical order and in the order that they were shot.

7. Next comes the uploading process. I offer my clients the option of online viewing, so once all the images are done, I upload them to the online gallery for viewing and ordering.

8. Lastly, I put all the images onto a disk, which will be mailed to the client as the final product. The edited images are backed up as well onto my external hardrive for storage. I like to keep both the raw image and the edited version in case I want to do something else to the original one in the future.

It may not seem like a long process, but in reality, this process can take up to 3 or 4 weeks. Lots of time, and love, is involved :)

Next, I'd briefly like to share a little bit of my post processing. I normally don't do heavy edits to an image and slap all kinds of actions because I think it takes away from the cleanliness and simplicity of the moment, and quite frankly, the photo will look outdated over time. It's best to keep things simple and timeless, but with an edgy look to it. It really depends on your style though.


Before, Straight out of the Camera, & After

A little contrast and sharpening was done to the image. Simple but really effective.
Here's another example of me using one of my favorite actions: Pro Retouch, for retouching the skin:



Before & After

A little bit of contrast, a little exposure adjustment and skin retouching. This action alone is worth what the entire set cost!

Tuesday, January 12, 2010

Facebook fan page & Website



I have a facebook fan page for my business! Finnnaalllyyyy!

My husband kept telling me to make a seperate facebook page and keep my personal page for personal things and the other for business only. Well, it turns out he was right. It is better because anyone on facebook can see your business page and therefore generate more business for you. I plan on keeping my page active with photography discussions, tips, sales, updates and discounts, so be sure to become a fan to receive the most recent updates!

CLICK HERE

I've also am very excited to announce the new look to my website! Check it out and let me know whatcha think:

CLICK HERE TO VIEW MY WEBSITE